MANA ALPHA is not a conventional dog training school.

It is a place for structure, responsibility, and real leadership.

We do not work with trends, quick fixes, or emotional training approaches. Our work is based on clarity, consistency, and the belief that lasting dog training always begins with the human.

At the core of MANA ALPHA is leadership — not as a slogan, but as lived responsibility.

Our Philosophy

Dogs do not need domination, but they also do not need uncertainty.

They need humans who lead calmly, clearly, and reliably.

We believe:

behavior is the result of structure

leadership must be visible without being loud

trust is built through consistency, not concession

Every dog is assessed individually. No templates, no generic solutions.

Every human is held accountable — not relieved of responsibility.

The Leadership of MANA ALPHA

MANA ALPHA is led by Joe.

Joe is an experienced dog trainer with a military background, international professional experience, and multiple licenses. As a tall, physically present man with a calm demeanor, he represents controlled strength and clear authority. His leadership is never emotional or impulsive — it is deliberate, stable, and consistent.

After eight years of living and working in Portugal, combined with experience across multiple countries, his approach is clear:

dogs reflect the stability of the person leading them.

For Joe, training is not about control — it is about responsibility.

Experience, Depth, and Continuity

At his side stands Paul, a Maori elder with deep cultural roots and lived wisdom. Having lived in Portugal for nine years, he brings a depth of leadership that does not need explanation — it is felt. His role is grounding and perspective, reminding us that authority comes from presence, not volume.

Kohatu, originally from Australia, represents continuity. Having grown up within this structure and lived in Portugal for nine years, he has learned discipline through observation, repetition, and responsibility. As an apprentice, he embodies the belief that leadership is passed on through example, not claimed through words.

What Defines MANA ALPHA

clear structure instead of short-term results

responsibility instead of delegation

leadership instead of control

calm instead of chaos

We do not promise fast results.

We promise honesty, work, and lasting change.

Who We Work With

MANA ALPHA is for people who:

are willing to take responsibility

want to understand and develop leadership

value stability over convenience

It is not for those looking to buy solutions without changing themselves.

Our Standard

MANA ALPHA is not a trend.

Not a method.

Not a concept.

It is a standard.